A global company, offering products such as a topical gel for scar treatment, an oral therapy to strengthen and improve nails and an alpha hydroxy acid skin care line.
Merz USA was looking to revive its Mederma® Stretch Marks Therapy packaging, which was not measuring up to the product’s top quality market positioning. Little Big Brands redesigned the package and PPS produced a new carton to incorporate several essential components such as structural integrity, high-end graphics and anti-theft protection. .
We successfully combined superior graphic and structural design. The new package included special brushed nickel, silver foil board, embossing and 10-color printing process. The interior carton featured special tabs to secure the product and a check point label for theft deterrence. PPS designed two versions of the package: a less expensive/windowless version and a windowed version, featuring the Velcro-dot flap closure.
As stated in Packaging Design magazine, the new packaging was a success, making the product stand out on the shelf, regardless of its placement.
While the carton and the tube were redesigned concurrently, “We made the collective decision that the carton needed to be hero,” Long says, “that the carton needed to sing, and would lead the tube.” And sing it does, according to Jessica Wright, associate director of over-the-counter products marketing, Merz. “We have a fantastic product that was often overlooked on shelf because its aesthetic was so quiet,” says Wright. “The redesign not only gave Mederma Stretch Marks Therapy a much more premium look. And the best part—you literally cannot miss it!”
Pamela Long is the Director of Client Services for Little Big Brands.
As seen in Package Design Magazine
Posted April 22, 2013 by Jeff Fleischer
Nutritional Supplements
An upscale nutritional supplement retail store based in NE
Merz USA was looking to revive its Mederma® Stretch Marks Therapy packaging, which was not measuring up to the product’s top quality market positioning. Little Big Brands redesigned the package and PPS produced a new carton to incorporate several essential components such as structural integrity, high-end graphics and anti-theft protection. .
We successfully combined superior graphic and structural design. The new package included special brushed nickel, silver foil board, embossing and 10-color printing process. The interior carton featured special tabs to secure the product and a check point label for theft deterrence. PPS designed two versions of the package: a less expensive/windowless version and a windowed version, featuring the Velcro-dot flap closure.
As stated in Packaging Design magazine, the new packaging was a success, making the product stand out on the shelf, regardless of its placement.
“Got the boxes today. They look great! I’ll let you know if there is any specific feedback as they get passed around. Everyone is super excited about the new [product] line! The [product for which PPS supplied the secondary packaging] is our first product in the new line.”
B.F.
Marketing Director, Fast Innovations